We don’t know what we don’t know. Everyone has heard the expression, but let’s face it, there are plenty of things we know nothing about and we’re completely aware of it. I, for instance, acknowledge that even after spending the past two and half years of my life watching my wife go through PA school, I could not even begin to tell you how any of major systems of the body work and the best part about it is that I don’t care to know.
My lackluster attitude towards learning the finer nuances of the human anatomy is simply rooted in that I would almost positively never apply any of that knowledge to a practical application in my life. At Merisign, we’re huge proponents of having our clients understand or at least attempt to understand what they’re getting when they come on board as a client.
We believe that being semi-educated about the technology that will power your project is actually critical to the success of the whole thing. A practical example—We collaborated and built a really great website and app that offers a viable service to tens of thousands of potential consumers. Only with some semblance of understanding could we have an educated conversation about when to make changes or advancements in the product versus that of when to invest in advertising.
Websites, apps, and design in general, all have a relative shelf life that’s not any different than a perishable item you would purchase at the local grocery store. As a client, understanding that fresh content drives traffic and moreover conversion ratios will help keep your current website or app iteration relevant as trends change. Not being afraid to dig into the backend of your content management system and make blog posts or add new content to a page is the best thing you could ever do for your website.
After you receive the final walk-through of how your project works and how you manage everything, the reality of learning something new will set in. It’s then, at that critical mass where simply put—it’s something we long to see our clients push through because it’s not only attainable, but it’s relevant to something you’ll use monthly, weekly, or even daily to improve the quality of the investment you just made for your business.
In the end, being semi-educated about your website or app is equally as important as being very well versed in your actual business.